With the upcoming launch of Black Ops 6, Activision were looking for a way to re-engage lapsed players, build excitement for the upcoming game and reward their community. We devised a social first campaign leaning into deception and espionage to deliver content that spoke to the root story of the game. Through a series of challenges set in an undisclosed safe house location we set the mission for three creators to compete, offering them the chance to win money for one of their followers to win a safehouse of their very own.